It’s the planning – not the plan that matters

It’s the planning – not the plan that matters

‘In preparing for battle, I have always found that plans are useless but planning is indispensable.’ Dwight D Eisenhower This might seem like a strange quote for a planning site, but it makes an important point. Often the planning process is more valuable than the...
The best ever brand strategy diagram.

The best ever brand strategy diagram.

And yes, brand strategy is that simple. ‘A’ is where you are now and ‘B’ is where you want your brand to be – your brand objective. The bit in between is not strategy, it’s the tactics you use to reach your objective. Okay, the...
Planning your export communications – free guide to download.

Planning your export communications – free guide to download.

A strategy is not a weighty document. It is a single outline of an objective and the means of achieving it. There may be a lot of work behind it – researching, thinking and planning. However, the strategy in itself should be all that hard work filtered down into...
Export decision-making process. Free chart download.

Export decision-making process. Free chart download.

Entering an export market may seem complex and scary, but it is a straightforward process so long as you identify the key decisions to be made and the order you need to make them. We have created a chart to guide you through the process. It outlines the framework and...