Perhaps it is the immediacy or ease that encourages people to just jump right in, but folk who normally plan their business carefully often neglect this crucial element in their digital marketing. Big companies, using digital agencies, would not dream of moving...
You have sweated over your plan – lots of new issues have arisen and you find yourself staring at a seemingly overwhelming list of tasks. You have to prioritise, but how do you begin, when everything seems so important? Here is a little matrix you may find...
Absolutely! Card sorting comes from a technique used by trainers and coaches and is a great discipline for helping people think about their business. Business planning can be quite daunting when faced with a blank sheet of paper, the cards give not only a starting...
Cards are great tools for stimulating ideas and getting over that awful ‘blank sheet of paper’ moment, but once you have worked out a great plan you need to remember it and it may not be convenient to leave all the cards spread out on the table ( you may...
We’ve tried to keep the cards as flexible as possible and if you want to group tasks we think it is easiest to create your own. For example you may want to group tasks by function – perhaps finance, marketing, sales – whereas somebody else may want...
