The best ever brand strategy diagram.

The best ever brand strategy diagram.

And yes, brand strategy is that simple. ‘A’ is where you are now and ‘B’ is where you want your brand to be – your brand objective. The bit in between is not strategy, it’s the tactics you use to reach your objective. Okay, the...

I’m an advisor, can I use the cards?

Absolutely! Card sorting comes from a technique used by trainers and coaches and is a great discipline for helping people think about their business. Business planning can be quite daunting when faced with a blank sheet of paper, the cards give not only a starting...

Now I’ve built my plan, how do I remember it?

Cards are great tools for stimulating ideas and getting over that awful ‘blank sheet of paper’ moment, but once you have worked out a great plan you need to remember it and it may not be convenient to leave all the cards spread out on the table ( you may...

Are there headers for categories?

We’ve tried to keep the cards as flexible as possible and if you want to group tasks we think it is easiest to create your own. For example you may want to group tasks by function – perhaps finance, marketing, sales – whereas somebody else may want...