How much planning should a small business do?

The flippant answer is, “As much as possible”, of course, but small and medium business owners and entrepreneurs are, by nature, action people. They want to get on and run their businesses. So, although they recognise the importance of planning, their time...

Why does digital often neglect planning?

Perhaps it is the immediacy or ease that encourages people to just jump right in, but folk who normally plan their business carefully often neglect this crucial element in their digital marketing. Big companies, using digital agencies, would not dream of moving...

How to prioritise tasks

You have sweated over your plan – lots of new issues have arisen and you find yourself staring at a seemingly overwhelming list of tasks. You have to prioritise, but how do you begin, when everything seems so important? Here is a little matrix you may find...

I’m an advisor, can I use the cards?

Absolutely! Card sorting comes from a technique used by trainers and coaches and is a great discipline for helping people think about their business. Business planning can be quite daunting when faced with a blank sheet of paper, the cards give not only a starting...

Now I’ve built my plan, how do I remember it?

Cards are great tools for stimulating ideas and getting over that awful ‘blank sheet of paper’ moment, but once you have worked out a great plan you need to remember it and it may not be convenient to leave all the cards spread out on the table ( you may...